The Enduring Charm of Coke's Mean Joe Greene Ad
42 years later, it's still simply perfect
It was one of those early Super Bowl commercials that helped turn the game into an advertising showcase—Coca-Cola’s “Hey Kid, Catch!” spot from McCann-Erickson, starring Mean Joe Greene of the Pittsburgh Steelers. In our latest look back at memorable Super Bowl ads, we revisit the simple and charming 1980 classic, and why it still resonates deeply so many decades later.
Featuring:
- Michele Tafoya, NFL Sideline Reporter
- Matt Wallaert, Behavioral Science Expert
- Tiffany Rolfe, Global Chief Creative Officer, R/GA
- Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
- Susan Credle, Global Chief Creative Officer, FCB
- Eric Francisco, Entertainment Journalist, Inverse
- Fernando Machado, Chief Marketing Officer, Activision Blizzard
See previous episodes from our series here: