John Legend Fronts Headspace's Post-Valentine's Day Self-Care Campaign

Valentine’s Day is over and John Legend can relax and focus on his own self-care. He’s also helping Headspace subscribers get a good night’s sleep by using his soothing voice to promote better sleep habits and self-love.

“We are committed to helping consumers find ways to infuse mindfulness and healthy habits into their daily lives. To do so, we are constantly looking for cultural moments where we can join the conversation in irreverent ways,” says Amy Davis, VP of global brand marketing at Headspace. “We saw the John Legend partnership as a great way to flip the script on Valentine’s Day and use comedy to deliver an important message that’s often overlooked, which is to remember the most important relationship we all have: the one with ourselves.”

In “Love Yourself Like a Legend,” the musician is clad in a pink robe and surrounded by a post-Valentine’s Day whirlwind of strawberries, chocolates, an oversized teddy bear, flowers and balloons. Legend is exhausted and focusing on his own self-care and encouraging others to do the same by listening to a 45-minute Sleepcast that he narrates, which brings listeners through an old concert hall as he describes the types of music played in decades past. It’s as close as anyone will get to having John Legend in their bed, unless you’re Chrissy Teigen.

In mid-March, Legend will guest-host five episodes of Headspace’s mental health podcast, Radio Headspace, and give self-care and love advice. He also curated an eight-hour music playlist, accessible to Headspace members.

Headspace has worked with Legend since mid-2020.

“At the time—and even to this day—people around the world were facing a barrage of unrelenting stressors, from decision fatigue and work-from-home burnout, to health concerns and financial worries,” Davis tells Muse. “All of this makes it incredibly hard for us to focus on what matters most to us—whether it’s cultivating a new hobby, spending time with our families or working on our careers. John curated our first Focus playlist, and brought in other artists, musicians and composers to create their own focus playlists that live within the Headspace app.”

CREDITS

External
Creative Director, Neal Desai
Creative Director, Eric Christy Manchester
AlkemyX + Production
Executive Producer, Jim Huie
Director, Josh Forbes
Director of Photography, Will Stone
1st AC, Mark Quintos
2nd AC, Lea Salanon
Producer, Michael Shafia
Production Coordinator, Ingrid Iveren
Location Manager, Derek Tramont
Production Assistants, Ray Bianco & Kristopher Seegmueller
Gaffer, Justin Garcia
Best Boy Electric, Zach Stillwell
Key Grip, Chris Montgomery
Best Boy Grip, Hannah Rydberg
Grip, Matthew Purkis
Sound Mixer, Kevin Bellante
Production Designer, Katherin Simon
Art Director, Cassandra Lavo
Set Director, Kristen Samedo
Art Assist., Rhylee Anderson
Stylist, David Thomas & Matteo Pieri
Hair, Ron Stephens
MUA, Darcy Gilmore
Editor, Dave Bradley
Sr. Producer, Sue Fallon
Colorist, Janet Falcon
Audio Mix, Bob Schachner
Assistant Editors, Ricky Heidelbaugh & David Cavazos
Compositors, Adam Schwartz & Anthony Davis 
Technical Producer, Ryan Sun
VFX Editor, Christopher Tralli
VFX Producer, Christian Quickle

Internal
VP Brand Marketing, Amy Davis
Chief Marketing Officer, Christine Evans 
Chief Creative Officer, Caroline Pay
Chief Content Officer, Morgan Selzer 
Lead Producer, Alison Schweickert
Lead Campaign Production, Grace Hartley
Senior Creative Director, David Hsia
Creative Lead, Anton Mora
Animation, Brian Lee
Illustration: Ryan Cox, Karen Hong
Sr. Brand Designers: Katie Burtwell, Lauren Allik
Endcard Copywriter: Adam Mieuli 
Creative Producer: Rami Khazen
Music: Scott Sorenson and Chris Murguia
Head of Headspace Production: Chris Miller
Exec In Charge Production & EIC: Lauren Kramer