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2 Minutes With ... Nicholas Capanear, Managing Director and ECD at Eversana Intouch
On using A.I. to better diagnosis Lyme disease for people of color, Weezer and, well, bourbon
Only the smartest ideas, finely crafted.
That’s how Nick Capanear attacks every creative project at Eversana Intouch. Throughout his 20+ year career, he’s creatively led brand work for some of health’s biggest clients including Amgen, Eli Lilly, Boehringer Ingelheim and Takeda.
Nick’s been a jury member at most major advertising award festivals and published in Lurzer’s Archive a total of 60 times. He finished 2021 as the magazine’s number two ranked creative director and number one art director in the world.
We spent two minutes with Nick to learn more about his background, his creative inspirations, and recent work he’s admired.
Nick, tell us…
Where you grew up, and where you live now.
Grew up in Newark, New Jersey, and still live in northern New Jersey.
How you first got interested in health.
I was never specifically interested in health, I got into it by chance. One of my first jobs out of college happened to be at a health agency. I didn’t like it initially but now, years later, think it is great!
One of your favorite projects you’ve ever worked on.
This project for a young boy with Duchenne muscular dystrophy and his family was really emotional and fulfilling. And the idea that we were able to help even in some small way to give them a tiny bit of hope was a special thing.
A recent project you’re proud of.
This project for the Global Lyme Alliance uses A.I. to better diagnosis Lyme disease for people of color.
One thing about how health is evolving that you’re excited about.
Specific to advertising/communications, excited that the quality level of creativity in health continues to rise.
Someone else’s work, in health or beyond, that you admired lately.
From a film and craft perspective, since I’m on the craft jury this year, Guillermo Del Toro’s Pinocchio is amazing!
A book, movie, TV show or podcast you recently found inspiring.
Rick and Morty. I’m also strangely mesmerized by street food vids on YouTube.
A visual artist or band/musician you admire.
I’ve been listening to a lot to Weezer’s SZNZ’s, a 4 EP set. Songs written and timed to release the first day of each season in 2022. Every song expresses the dominant emotion associated with that season. Spring is optimism, winter is sadness, etc. Very cool “conceptual” idea and great execution.
Your favorite fictional character.
Someone worth following in social media.
Your main strength as a marketer/creative.
Imagination.
Your biggest weakness.
Organization.
One thing that always makes you happy.
Bourbon.
One thing that always makes you sad.
Bourbon.
Something people would find surprising about you.
That A.I. writes all my interview answers for me.
What you’d be doing if you weren’t in health.
Sneaker design.
2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.
Jessica MacAulay is a contributor for Muse by Clio. She's also a recent graduate of the University of Colorado Boulder's College of Media, Communication, and Information.
