Colonel Sanders Has Such a Bleeping Potty Mouth These Days

Harland Sanders gets his nuggets in a twist hyping “Twosdays” deals at KFC Canada.

For a limited time, fans can get two pieces of chicken or tenders for $2.99 on Tuesdays. This doesn’t sit well with the brand’s famous mascot. Such a low price devalues his life’s work!

“How freakin’ dare they,” he mutters during an indignant rant that boasts an F-bomb. Sort of.

Yeah, he got bleeped. KFC’s all about family meals, after all. (Also, is there some shop where Sanders personally delivers grub to your car? I’d eat there every day of the week!)

“You can understand where the Colonel is coming from,” says Katherine Bond-Debicki, CMO at KFC Canada. “He knows more than anyone the craft and quality that go into every finger lickin’ good bite. But we’re committed to giving Canadians rituals they can look forward to at a value that can’t be beat.”

“The campaign naturally lent itself to using the founder and chef himself,” adds Matt Miller, a copywriter at Toronto agency Courage, which developed the initiative. “It was an incredible opportunity to represent Harland Sanders in the way he used to carry himself in the real world. Never afraid to voice his opinions on KFC’s business decisions, yet always passionate about his Original Recipe.”

Seems there’s some truth in advertising here. The real Sanders was known as a loose cannon, never completely sold on the KFC restaurant concept.

Meanwhile, a separate push in the U.S. teaches us that we’re under surveillance all the time, especially during dinner. @#$%&!

Back in Canada, newspaper spreads were too chicken to print Harland’s profanity:

CREDITS

AGENCY: COURAGE

Niki Sahni – Partner + President 
Dhaval Bhatt – Founder + CCO 
Joel Holtby – Founder + CCO 
Tom Kenny – Partner + CSO 
Matt Miller – Writer
Tommy Yong – Art Director
Amna Khalid – Account Director
Elma Karabegovic – Creative Director 
Clair Galea – Executive Producer 
Sarah Moen – Producer
Katie Fowler – Producer

FRENCH
Valerie Lapointe – French Producer 
Jack Latulippe – French Writer

PRODUCTION
Suneeva
Zach Math – Director
Geoff Cornish – Executive Producer
Jeff Pangman – Line Producer
Christophe Collette – Cinematographer
Francois Jordan – Production Designer
Steven Mann – Casting Director for English Cast 
Denise Charest – Casting Director for French Cast 
Louise Mackintosh – SFX Makeup 
Georgia Groom – Wardrobe Design 
Devon Ferguson – Social Campaign Director 
Iseult McNamara – Social Campaign Producer
 
OFFLINE
Rooster
Melissa Kahn – Executive Producer 
Marc Langley – Editor 
Sonny Atkins – Assistant Editor
Mariam Fahmy – French Editor 
Jordan Giles – Social Editor 

TRANSFER + ONLINE
Alter Ego
Hilda Pereira – Executive Producer 
Andrew Tavares – Producer 
Eric Whipp – Senior Colourist  (main campaign) 
James Graham – Colourist – (social campaign)
Joel Osis – VFX Artist 
Saba Zahir – VFX Assistant 
Samantha Omand – Colour Assistant 

AUDIO
Vapor Music
Lindsey Bates – Executive Producer 
Ted Rosnick – Creative Director
Ethan Mentzer – Original Music 
Levi Considine – Sound Design  
Ryan Chalmers – Engineer