Innovative Ads From South Korea Feature K-Pop, K-Food and Car Parts as High Fashion

This week, Muse sibling Ads of the World shines the spotlight on South Korea. We discover the secrets of Tiger Beer, explore a captivating K-pop dreamscape and immerse ourselves in gaming culture.

Lineage W, ‘New Class: Gunslinger’

Victory must come at all costs and above fear. Uncover the significance of this mantra in a fab campaign developed by Lineage and QUAKERS.

Bibigo, ‘Live Delicious’

K-fashion, K-beauty, K-pop, K-cinema and all the rest have made a huge global impact. Now it’s time for K-food, and a message that melds taste and convenience for those with busy lifestyles.

Tiger Beer, ‘The Brewery’

Seven Sunday Films and Le Pub present an epic journey. This extravagant film celebrates Tiger Beer’s Southeast Asian roots, painting a vivid picture of its heritage and global allure.

Hyundai, ‘Move With This Vibe’

Builders Club teams up with Hyundai for the 4th edition of “Re:Style,” in collaboration with fashion designer Jeremy Scott. This platform annually reimagines car materials, promoting sustainability and innovation. The 2023 campaign hypes avant-garde looks crafted from discarded auto components.

HYBE x Geffen Records, ‘Dream Academy’

K-pop powerhouse HYBE (home to legendary group BTS) and Geffen Records unveil the finalists for their “Dream Academy” competition. The reality show puts winners in a global girl group.

Nike, ‘A New Day’

From 2021, but more relevant than ever. This work aims to amplify voices, rewrite the rules and reclaim joy to forge a fresh sports future. Created by Wieden+Kennedy.