Nerdiest Big Game Ad Trend? Spoofing Flashdance!
First it was T-Mobile, and now Nerds candy
Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We’ll find out on Feb. 12.
Flashdance—the cheesy, synth-drenched 1983 box-office smash—is having a Super Bowl moment here in 2024.
Yesterday, we saw Jason Momoa goof on the flick’s famous water-dance routine for T-Mobile’s Big Game commercial. The film’s star, Jennifer Beals, even made a cameo.
Now, Nerds candy and Digitas Chicago present a decidedly less buff performer’s wiggly, jiggly version of the same sequence:
That was … hot?
TikTok dancer and influencer Addison Rae—born 17 years after Flashdance hit theaters—appears to approve, popping some Nerds Gummy Clusters at the end with a brand-boosting smile.
“Flashdance … What a Feeling,” the movie’s main theme, plays into both the Nerds and T-Mobile commercials. That exposure might just send Irene Cara’s track shimmying back up the charts, à la “Running Up That Hill,” the ’80s tune from Kate Bush that earned props from a new generation after it featured in Stranger Things.
Nostalgia almost always sells. The pre-Internet variety can prove especially potent, appealing to mature demos while bringing newbies into the fold.
CLICK HERE to watch all of this year’s Super Bowl commercials as they’re released.