Fancy Meal Leave You Hungry? McDonald's UAE Offers an 'After-Dinner Dinner'

Fancy dinners are great, but sometimes you leave a pricey meal with an empty wallet and stomach. For those unimpressed by a meal of decorative foam and miniature steak, McDonald’s UAE and FP7 McCann created the “After-Dinner Dinner.”

Select McD’s branches in Dubai, many located near elegant restaurants, offer the promotion.

Customers who visit participating venues can score a free chicken burger, cheeseburger or combo meal if they show a dinner receipt from earlier in the evening.

“We had a soft launch for the promo in-store which was running for two weeks in Dubai,” agency creatives tell Muse. “However, we are expanding the idea to other markets such as Santo Domingo. The client is also currently speaking to their internal teams in other markets to see what they can do to release it further in the region.”

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A bill from any restaurant dinner from that same evening is accepted, as long as it totaled more than 600 AED. Three McDonald’s in the Jumeirah district launched the promo based on their high level of late-night customer traffic.

CREDITS

FP7 McCann
Chief Creative Officer: Federico Fanti 
Executive Creative Director: Aunindo Sen 
Creative Director: Alexander Rodrigues
Associate Creative Director Art: German Espitia
Associate Creative Director Art: Jonathan Cruz
Associate Creative Director Copy: Aliza Siddiqi
Senior Copywriter: Nikita Bocharov
Art Director: Roy Sebastian 
Social Producer: Abdelrahman Abdelsalam 
Social Content Creator: Mel Abrera
Project manager: Fernanda Stein 
Senior Editor: Deydson Rocha 
Motion Graphic Designer: Guilherme Silva 
Motion Graphic Designer: Aashim Kadayikkal