Brach's Explores Candy Cane Thievery in Funny Fashion

Go ahead, eat those decorations!

It’s always the ones you most suspect.

A lighthearted candy cane heist goes woefully wrong despite the thieves brilliantly disguising themselves in festive wrapping paper and gift boxes.

The Louvre crew got started that way.

The work seeks to “reframe candy canes from holiday décor to irresistible holiday snacks,” a brand rep says. To that end, Brach’s is also riffing on nutcrackers with a Cane Opener.

The device, we’re told, “is specifically engineered to open candy canes, delivering a fast and mess-free unwrap with a simple cutting mechanism.” (Sounds like the best seasonal swag since Cranpus!)

Rethink led creative development. Daniel Lundh directed.