Autumn's Around the Corner—Let the Candy Corn Flow Freely

Brach's gets a jump on the season

So long, summer. See you in hell!

Brach’s and Rethink can’t wait for fall to arrive, and they created the most autumnal ad of all time to prove it.

It’s pretty simple: a family lounges on their living-room sofa while the harvest season unfurls in glorious hues all around them.

There’s no outlandish action or forced frivolity. Just scarves, pumpkins, loads of leaves and a bowl brimming with Candy Corn.

Maybe just turn up the heat or brew some pumpkin spice. Toques are for outside, eh? (Srsly though, that’s some gorgeous set decoration.)

“We think this new spot really captures why our consumers fall in love with Brach’s Candy Corn,” says brand VP Matt Escalante, refusing to let a pithy pun go to waste.

The production team “sourced every kind of fall decoration, brought in wheelbarrows full of faux leaves and even created a custom wardrobe for each of our actors,” Rethink ECD Patrick French tells Muse.

“Conveniently, we shot this spot on one of the hottest days on record in London. If the fall sweaters look a little extra chunky, it’s because our talent had ice packs under those layers.”