McD's Golden Arches Morph Into Beams of Joy

Campaigns repping South Africa, Canada and Greece

Here are some great global campaigns from recent weeks, picked by Muse sibling Ads of the World.

McDonald’s, ‘Golden Arches’
Agency: TBWA\Hunt\Lascaris

McDonald’s South Africa is celebrating its 30th anniversary with a brand film that reimagines the Golden Arches as magical beams of happiness. The spot transports everyday customers from mundane or frustrating moments into uplifting scenes of joy, capturing the brand’s longstanding promise to “Make Happy Happen.”

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Mathieu Grimard, ‘Please Don’t Skip’
Agency: Mathieu Grimard

Québec-based commercial director Mathieu Grimard has released a bold personal project: a satirical short film that resurrects Canadian advertising archetypes—including Yoghurt Mum, Submissive Insurance Husband, the Lottery Comedian—and forces them to confront their own clichés . Through humor and a knowing wink at the audience, Grimard uses these familiar characters to question the social dynamics advertising continually recycles.

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Toyota, Escape Vehicle
Agency: Ogilvy, Greece

This one centers on the pivotal moment a woman leaves her abusive partner, slipping out just before dawn with her half-asleep baby and only her essentials. She escapes in a Ford. That unexpected choice is the point: For Toyota Hellas, it doesn’t matter what brand she drives, only that she finds safety.

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