Newsletter
Lunar New Year Campaigns From Apple, Nike, Panda Express
Plus: Tiffany & Co., Fido and RHB Group
Here’s a second serving of Lunar New Year campaigns curated by Muse sibling Ads of the World.
Panda Express, ‘The Invitation’
Agencies: Opinionated • TDW+Co
The campaign introduces Diego, a young man meeting his girlfriend’s family for the first time during the Lunar New Year celebration. Amid probing questions from her aunties about his career, ambitions and relationship with his mother, Diego’s initial anxiety gives way to acceptance. The moment crystallizes when the aunties pose the quintessential question of love and care: “Have you eaten yet?”
Tiffany & Co., ‘Happy Lunar New Year’
A young woman travels home for the New Year, carrying what she hopes is the perfect gift for her mother. The tension between them is palpable—will this special present help bridge the gap and allow them to enjoy the celebration?
Fido, ‘Lunar New Year’
Agency: Publicis
Even with modern technology, distance and time zones can make simultaneous family celebrations a challenge. Overcoming these obstacles, a loving mom and dad in China ensure their daughter, in Canada, welcomes the Year of the Snake surrounded by loved ones and good friends.
Nike, ‘Have a Hard Year | Kobe’
Agency: Wieden+Kennedy
In a loving tribute to the late Kobe Bryant, Nike draws on its “excellence is really hard” philosophy, presenting a series of quick, vivid stories that embody the essence of the “Mamba Mentality”—a mindset characterized by resilience, unwavering dedication and the relentless pursuit of excellence. This makes 2025 the Year of the Mamba.
RHB Group, ‘Wealth’
Agency: FCB Shout
In finding his true calling, a young man sacrifices not only his time and career but his health. This Chinese New Year, let’s treasure the small moments, kind gestures and the love that we share—because that kind of wealth truly lasts.
Apple, ‘Shot on iPhone—Save the Music’
Agency: TBWA\Media Arts Lab Singapore
Apple launched its second “Shot on iPhone” campaign for Vietnam, ahead of Tết (Lunar New Year in that nation). The spot features Gen Z superstar Wren Evans. Celebrating Wren’s love for music, the video inspires others to follow the creative path. The end effect is a fresh and honest expression of Vietnam’s culture of creativity.
