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BancoSol Says Hiding Your Money on the Sun Might Be a Bad Idea
Plus: The wildest balloon stunt of all time
Below, we explore some great campaigns that broke across the globe in recent weeks, curated by Muse sibling Ads of the World.
Toyota, ‘Indestructible: Mythbusters’
Oniria\TBWA brings us a wild spot featuring ancient gods who decide to “borrow” a Toyota and disprove the myth that all Paraguayan myths have been disproved.
Farm Rio and Adidas, ’10 Years of Collaboration’
Directed by Gabriel Novis, this campaign features altinha, a Brazilian beach game. The version below involves a sand platform tethered to a hot air balloon. Breathtaking, AI-free scenes capture the brands’ energy and collaborative spirit.
BancoSol, ‘Hole’
Per Ogilvy Bolivia, hiding your money in a hole on the sun is not a good idea. Indeed, it’s a really bad move.
Home Power Sun Energy, ‘Dimensions’
A device that charges your home with the power of snoring. A system that harnesses the bouncing energy of babies in jumpers. These are two creative ways TBWA\San Juan and Monday Co. portray an alternate version of Puerto Rico.
Chicken Licken, ‘Waste Paper Basket, Quiz Show & Claw’
Joe Public teamed up with Romance Films to bring us a trifecta of shorts that feature a winning moment in an individual’s otherwise ordinary life.
