Amazing In-Camera Visuals Power Airalo's Global Campaign

No AI, CG or post-production tricks on the itinerary

Airalo, a provider of digital SIM cards for global travelers, set its latest advert in locations around Pisa, Paris, Tokyo, Bangkok and Berlin.

But the brand didn’t film any footage in Europe or Japan. And it didn’t use AI, CG or other tech trickery to depict the thrills of global tourism.

Instead, everything was captured in camera by Stink Studios directing collective Traktor. They shot on amazingly detailed sets in a Bangkok studio, using forced perspective and other classic techniques to build a sense of scale, wonder and, most crucially, connection.

Our protagonist, Alice, shifts seamlessly from one continent to the next. This represents Airalo’s pledge to support consumers’ phone needs as they explore what our planet has to offer.

Even for the big finale, F/X didn’t come into play. Those were real walls dropping on cue around the cast, revealing a sun-kissed beach (in Thailand) a few steps from a nightclub (in Germany—but not really).

“The first time it worked, everyone cheered,” Hannah Lynd, Stink head of production, recalls. “Recreating different parts of the world authentically was a huge production challenge; the number of references the team worked from was pretty incredible.”

The work rolls out this week across TV, VOD, digital and social, targeting the U.S., Canada, U.K., Italy, Germany, France, Brazil, and Mexico.