e.l.f.

Billie Jean King, Amanda Nguyen and Other Luminaries 'Give an e.l.f.' in Global Initiative
The beauty brand takes a stand on social issues
by David Gianatasio
Over a Barrel? Seeking to Play in the Zeitgeist, Brands Absorb Culture Shocks
Cracker Barrel's new logo gets shot full of holes and scrapped; 'Old Timer' makes return
by John Geletka
For e.l.f., American Eagle and Swatch, Controversy Is All the Rage
Are brands deliberately baiting viewers to drive engagement?
by Natalie Kunstadter
Rebecca Black Voices a Pony for e.l.f. Beauty
She's got so many tricks up her sleeve
by Amy Corr
e.l.f. Cosmetics Brings Female Space Scientists to the Fore
New digital film series asks 'How will you take space?'
by Shahnaz Mahmud