Grannies Gone Viral: From TikTok to Super Bowl Commercials

Which brand will take home the 2024 Super Clio for the best Super Bowl commercial? We’ll find out on Feb. 12.

Step aside Usher, because Grandma is stealing the spotlight!  

In a delightful twist of modernity, these beloved matriarchs are suddenly everywhere, from viral TikTok videos (#GrandmasofTikTok) to Oscar-nominated movies to hilariously outshining Jenna Ortega in a Doritos Super Bowl spot. Can you believe it? Neither could we! 

The grandma content trend has been growing over the last few years, with countless heart-melting videos garnering millions of views. Sometimes it’s the grandkids and cousins inviting us into sweet family moments, but more and more it’s the abuelas/nanas/grandmas/bubbes themselves joining dance challenges, showcasing their cooking skills, slaying looks and sharing dating advice.

Grandmas are not just stealing the show; they’re breaking tired stereotypes. 

And it looks like advertisers have taken note. We’ve got nanas Dina and Mita in that unforgettable Doritos ad  and momager and nana Kris Jenner in Oreo’s Super Bowl spot. And let’s not forget the legendary Judge Judy, aka grandma Judy Sheindlin, presiding for e.l.f. Cosmetics. Adland is officially granny-approved!

Even our Muse by Clio team is joining the Grannywave with our timely new series, “Grandmas Rate Super Bowl Commercials.” We asked a team of grandmas to offer their candid opinions and hilarious commentary on the year’s most anticipated spots. From critiquing celebrity cameos to dissecting ad jingles, these matriarchs brought their unique perspective to the table, reminding us that age is no barrier to having a good time.

Tune in to our Instagram page from now through Super Bowl Sunday to join in the fun.

 

 

 

 

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CLICK HERE to watch all of this year’s Super Bowl commercials as they’re released.