Clio Health Second Deadline 25

Charli XCX, McConaughey, Martha Star for Uber Eats

Celebs prep for the Big Game

Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.

Whoa, is that Matthew McConaughey or Mike Ditka in a teaser for Uber Eats’ Super Bowl campaign?

We checked this post’s headline. It’s Matt. Method acting! (Nice touch with Fridge’s No. 72 jersey in the corner. We see you, Easter egg.)

Charlie XCX and Martha Stewart are on board, too, for some cross-generational riffing in a second pre-game hype spot:

We know Martha. She judges.

Next, Charli solos, explaining American football in music-club terms.

“The quarterback, he’s like the DJ,” she says. “He controls the vibe. Bad quarterback, bad vibe. The defensive lineman is sort of like a bouncer, I suppose. You have to get past him if you want to score.”

All three celebs will converge in a Super Bowl :60 from Special Group U.S. and ace director Jim Jenkins.

Until then, we can never get enough teasers. Here’s a couple more:

But wait, there’s more. The campaign features riffs on salad and the bowl shape of the Caesars Superdome. These reference a Martha interview that went viral years ago and Uber Eats’ recent “conspiracy theory” ads starring Matthew:

Clio Health Second Deadline 25