Booking.com Hits SB59 With Kermit, Miss Piggy and the Whole Muppet Gang

Good vacation vibes from Zulu Alpha Kilo

“Sea-shelllls!”

Animal, the Muppets beastly, manic drummer, unwinds at the beach as best he can in a Super Bowl :30 from Booking.com.

Kermit, Miss Piggy, Grover and the gang are on hand, too, riffing on vacation tropes.

Having contrarians Statler and Waldorf plug free cancellations feels downright Muppet-ational!

“With this campaign, we’re putting the spotlight on the incredible choice, ease and value that Booking.com offers, making it easier for travelers to find exactly what they’re booking for,” says brand CMO Arjan Dijk.

“This year’s creative celebrates the relatable humor and playful moments of travel planning, showing how Booking.com can meet the needs of every traveler,” he says. “By blending nostalgia, modern storytelling, and a bit of playful imagination, we’re thrilled to share this with viewers during one of the year’s biggest cultural moments in the U.S., inspiring Americans to plan their next trip with confidence and excitement, whatever their travel need may be.”

Zulu Alpha Kilo helped develop the commercial. ZAK crafted the client’s past two SB ads featuring Tina Fey and Melissa McCarthy, respectively.

(Which brand will take home the 2025 Super Clio for the Big Game’s best ad? We’ll find out on Feb. 10.)