Ben Affleck and Jennifer Lopez Visit Dunkin' Donuts

Ben Affleck works the drive-thru window at a Dunkin’ Donuts in Medford, Mass., in the chain’s half-minute Super Bowl spot from Anomaly. Customers are agog, of course.

Affleck, a son of the Bay State, directed, and J.Lo—his wife, you may have heard—shows up, too. 

Like the product itself, this stuff’s mostly empty calories, a Big Game play that never develops beyond the premise of seeing celebs doing something they wouldn’t normally do. Look, it’s Ben serving coffee! Ooh, he’s handing out crullers! Now here’s J.Lo! Meh.

What? That appraisal sounds a tad … brusque? Even rude? Sorry, we’re from Massachusetts too, and it’s just our way. No matter what Sam Adams wants you to believe. 

Jack in the Box tried something similar last summer with Mark Hamill. That effort fared better because he had a chequered history with the place dating back to his pre-Skywalker days.