Clio Music - Final Deadline

Cindy Crawford for Pepsi: Two Icons, One Perfect Super Bowl Ad

Inside the most head-turning product packaging announcement ever made

Celebrity endorsements are a dime a dozen in Super Bowl commercials, but few have stood the test of time quite like Cindy Crawford’s 1992 “New Can” spot for Pepsi. In our latest look back at classic Super Bowl spots, we revisit the supermodel’s legendary pitch—one of advertising’s greatest misdirects of all time. And to think, it could have been a Macaulay Culkin commercial!

Featuring:

  • Tyler Cameron, Television Personality & Model
  • Jai Rodriguez, Actor and Television Personality
  • Susan Credle, ​​Global Chief Creative Officer, FCB
  • Eric Francisco, Entertainment Journalist, Inverse
  • Tiffany Rolfe, Global Chief Creative Officer, R/GA
  • Tim Nudd, Editor in Chief, Clio Awards and Muse by Clio
  • Michele Tafoya, NFL Sideline Reporter 

Check out more Super Bowl classics below.


Always ‘Like a Girl,’ From Online Viral Hit to Super Bowl Champion


The Sad, Somber Hilarity of Monster.com’s ‘When I Grow Up’


Chrysler and Eminem’s Epic Salute to Detroit and Its Auto Industry


The Enduring Charm of Coke’s Mean Joe Greene Ad


The Night Alexa Lost Her Voice but Spoke Louder Than Ever


Eli Manning on His NFL Ad and Those Sweet Dirty Dancing Moves


The NFL’s Epic Super Bowl Ad That Was 100 Years in the Making


When Every Ad Was a #TideAd: How P&G Hijacked the Super Bowl


Nothing but Net: Jordan and Bird’s Epic Showdown for McDonald’s


How Reebok’s Terry Tate Smashed His Way Into Super Bowl History


Budweiser’s ‘Puppy Love’ … the Cutest Super Bowl Ad Ever?


How Doritos and Mountain Dew Created a Rap Battle for the Ages


Betty White and Snickers: A Match Made in Super Bowl Heaven


CREDITS

Pepsi “New Can”

Client: Pepsi
Agency: BBDO New York
Director: Joe Pytka

Clio Music - Final Deadline