Tom Brady Rides a Giant Goat for Dick's Sporting Goods

They go shopping for cleats at the mall

It’s tough to upstage NFL G.O.A.T. Tom Brady. Unless you’re a ginormous goat rocking ruby red sneakers. Or YouTuber IShowSpeed, doing a bodacious backflip on set, no CGI required.

Such is the stuff of Dick’s Sporting Goods’ loopy March Madness campaign. Tom rides Billy to the mall for some cleat shopping and IShow gets airborne in a spot that also features Kevin Durant, Suni Lee and Travis Hunter.

Yes! Who’s the G.O.A.T. now, Viator?

“The campaign is all about the energy that makes culture and footwear so intertwined,” says Emily Silver, CMO at Dick’s Sporting Goods. “By bringing together IShowSpeed and the biggest athletes in the world, we wanted to create something that’s not just about shopping for shoes. It’s about the experience, competition and passion that fuels every athlete.”

Point taken. But it’s mostly about goats.

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