Newsletter
Nike and Tiger Woods End Their Game-Changing 27-Year Run
A dynamic duo like no other
Tiger Woods and Nike—a duo that reshaped sports marketing over their 27-year relationship—generated global headlines together for perhaps the final time yesterday, as Woods announced his breakup with the brand.
He thanked Nike founder Phil Knight and hinted at an upcoming announcement with the sign-off: “See you in LA!”
The brand responded in kind:
Woods’ countless ads for Nike and his branded spikeless shoes helped the company rise to global heights in golf apparel. Such initiatives helped accelerate golf’s trajectory into the mainstream of popular culture. Only Nike’s work with Michael Jordan has been more significant in setting the pace and establishing style for a sport in the public eye.
This Nike-Tiger campaign from 2019, celebrating his last major title, at the Masters, captures the intensity and depth of their epic association:
