Jamie Foxx Gets in the Games for BetMGM Sportsbook

Wild sports action smashes, crashes and thrashes around Jamie Foxx in a ritzy Vegas bar as he waxes poetic about real-time wagering via BetMGM.

Ever want to see a slam-dunk baller demolish a chandelier, its crystals exploding in a shower of brilliant glass? That’s in there. Or watch a bone-crunching gridiron hit with tabletops standing in for the backfield? That’s here, too.

By the time a slugger launches a fiery-comet fastball into the wall, setting it aflame, Foxx enthuses, “I’ve got the best seat in the house.”

As usual, ace director Wayne McClammy, pays off with a larger-than-life scenario that bolsters the brand. Shot in the NoMad Library, a restaurant and lounge at Park MGM, the commercial feels grounded and classy despite the raucous goings on.

Developed with 72andSunny, the work aims to “showcase our unique product and connectivity to MGM Resorts’ iconic Las Vegas destinations,” says brand chief revenue office Matt Prevost.

This approach rocks a decidedly different vibe than the funky, celeb-drenched efforts from DraftKings and others. Here, Foxx never overplays his hand. Instead, he provides a fine foil for the antics. While outrageous, they’re not as abstract or oddball as FanDuel’s ill-fated, philosophizing chickens. So the ad seems more relatable. Always on point, the visuals underpin an imminently ownable position.

Breaking this week, campaign elements will run across broadcast, OOH, CRM, digital, social and owned channels.