LaMelo, Ant and Coi Leray Make Merry for Foot Locker

Gifting for the holidays

Why does Anthony Edwards dunk so much?

Well, he’s an NBA star. That’s kind of what they do.

But there’s another reason, which Foot Locker reveals as part of its star-studded holiday campaign:

Play

Yeah, it’s gotta be the shoes. Adidas, not Nike. But still. Love that monochrome minimalism, a welcome respite from sparkly, cliched Yuletide vibes.

And I wonder what LaMelo Ball’s dreaming of for Xmas…

Play

Ah, Pumas. I’ll make a note.

Mixing kicks, hoops and tunes, the work makes a zippy cultural appeal to Gen Z.

Coi Leray treads into the world of fashion:

Play

And it wouldn’t be a Gen Z campaign without some influencers, namely Junebug, Kayce Kirihara and Brooke Preston:

Play

Developed with Preacher, the push will run across social channels, DOOH and in-store displays.