LaMelo, Ant and Coi Leray Make Merry for Foot Locker

Gifting for the holidays

Why does Anthony Edwards dunk so much?

Well, he’s an NBA star. That’s kind of what they do.

But there’s another reason, which Foot Locker reveals as part of its star-studded holiday campaign:

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Yeah, it’s gotta be the shoes. Adidas, not Nike. But still.

And I wonder what LaMelo Ball’s dreaming of for Xmas…

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Ah, Pumas. I’ll make a note.

Mixing kicks, hoops and tunes, the work makes a zippy cultural appeal to Gen Z.

Coi Leray treads into the world of fashion:

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And it wouldn’t be a Gen Z campaign without some influencers, namely Junebug, Kayce Kirihara and Brooke Preston:

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The push will run across social channels, DOOH and in-store displays.