Justin Bieber Is Now a Premium Iced Coffee at Tim Hortons

You want some Biebs Brew with those Timbiebs? Of course you do. And Tim Hortons is only too pleased to oblige!

Last fall, amid much fanfare, Justin Bieber lent his name to three new varieties of limited-edition Timbits donut treats at Toronto-based fast-food chain Tim Hortons. Those fudge, sour cream chocolate chip, and birthday cake waffle bites of bliss return to the menu next week. (Drake’s probably calling in his order already!)

This time, Timbiebs will be joined by a French-vanilla cold-brew at Tim Hortons across the U.S. and Canada. Like we said, it’s called Biebs Brew. And the stuff’s steeped for 16 hours. That’s a slow jam. Justin knows from those.

Below, everyone’s fave Canadian pop sensation pouts his way through a cute workin’-all-night promo from GUT, which developed the campaign with Montreal agency The French Shop:

Bieber kept his shirt on, a sure sign of the dude’s commitment to crafting primo brew! (Kidding aside, his love of vanilla and preference for iced coffee inspired the item.)

“We couldn’t stop at Timbiebs, we needed a Biebs Brew, too,” Justin says in press materials. “Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”

On a February earnings call, Jose Cil, CEO of Tim Hortons parent Restaurant Brands International, proclaimed himself a “Belieber” and lauded Timbiebs as one of the chain’s most successful traffic drivers ever. He recently forecast another year of sales growth, and the Bieber tie-ins—including merch, like this spiffy new tumbler—represent an attempt to engage younger fans.

“It was amazing working with Justin, from the early stages of developing the product, to evolving his character on screen,” says Jay Pritchett, head of marketing at Tim Hortons U.S. “He was constantly pushing the creative bringing new lines outside the script.”

The QSR has cannily leveraged cultural sensibilities in recent years with a host of high-profile campaigns. These include efforts focused on Toronto Raptors fandom, diversity and a young Wayne Gretzky.

CREDITS

Tim Hortons
Axel Schwan – Regional President
Hope Bagozzi – Chief Marketing Officer
Solange Bernard – Sr. Director, Marketing Communications
Dibba Iran-Parasti – Director, Marketing Communications
Anthony Campos – Sr. Manager, Media
Michael Oliveira – Director, Communications
Meghan Giffin – Manager, Communications
Ashley Hum – Sr. Analyst, Marketing Communications
Jay Pritchett – Director, US Marketing
Rebecca Eidelstein – Director, US Marketing Communications
Pamela Estupinan – Sr. Manager, US Marketing Communications
Samantha Owen – Sr. Manager, US Media & CRM
Elizabeth Knox – Manager, US Marketing Communications

Justin Bieber

SB Projects
Allison Kaye – President
Jules Ferree – Executive Vice President

GUT
Accounts
Laura Cavalcanti – Account Supervisor
Ryan O’Hagan – Business Director
Ali Joyaa – Account Executive
Gurpriya Seth – Account Coordinator

Production
Kelly Mark – Senior Producer
Athena Kouverianos – Director of Production
Vivian Poon – Producer

Strategy
Dino Demopoulos – CSO
Gvantsa Dataushvili – Senior Strategist
Emily Barnes – Director of Content Strategy
Chantal Legge – Content Supervisor
Will Ramos – Social Strategy Director

Creative
Brynna Aylward – Executive Creative Director, Creative Lead
Matthew Kenney – Creative Director
Frederick Nduna – Creative Director
Sophia Kossoski – Senior Art Director
Laura De Santis – Senior Copywriter
Daniel Zhang – Art Director
Chris Vena – Copywriter
Monica Herrera – Designer
Alex Allen – Associate Creative Director
Andy Tamayo – Associate Creative Director
Beth Barnes – Creative Resource Manager
Junia Parodi – Creative Manager

TFS
Client Service
Thomas Dayon – Account Director
Gabrielle Papineau – Account Manager
Sabrina Desjardins – Account Manager

Creative Team
Joëlle Fournier – Managing Director, Adaptation
Valérie Forget – Adaptation Director
Brigitte Hébert-Carle – Adaptation Copywriter

Production
Julie Lorazo – Producer

MTL Vendors
La Majueure – Sound Recording and Mixing
Denise Charest – Casting

Media Monks
Christina Ho – Team Lead
Daisuke Kazuya – Senior Account Manager
Lajor Cole-Etti – Senior Account Manager
Gustavo Manrique – Project Lead
Luke Rocks – Account Manager
Tiffany Ko – Account Manager
Sonio Kulkarni – Associate Account Manager

Horizon
Sheri Rogers – SVP, Business Solutions
David Mear – Director, Business Solutions
Tim Harris – Associate Director, Business Solutions
Cobi Zhang – Director, Media Investment & Activation
Tanya Cross – Associate Director, Media Investment & Activation

ALISON BROD MARKETING & COMMUNICATIONS
Adrianna Lauricella – Vice President
Erika Berg Henty – Account Supervisor
Tatum Treffeisen – Senior Account Executive
Kate Beeks – Account Coordinator

Craft
Lisa Pasquin – President
Ali Azzopardi – Vice President
Brontë Wright – Account Manager
Duncan Peng – Account Manager
Kayla Mclean – Account Executive
Robert Van Horne – Account Executive
Emily Callahan – Account Coordinator
Daisy Kling – Account Coordinator

Red Apple Creative
Nik Postinger – Audio Producer
Luke McPeake – Engineer
Holly Williams – Interim Client Success Executive

Boy in the Castle
Production Crew
Colin Tilley – Director
Jamee Ranta – EP/Producer
Cora Johnson – Head of Production
Clark Jackson – Line Producer
Elias Talbot – Director of Photography
David Cho – Production Supervisor
Kevin Chang – Production Coordinator
Nike Phillipides – 1st AD
Mitchell Dillon – 2nd AD
Kyle Schifflett – 2nd 2nd AD
Colleen Smith – Improv Coach

Camera Department
Quaid Baca – 2nd Unit DoP
Travis Montgomery – CAM OP
Trevor Taylor – 1st AC – A cam
Sharla Cipicchio – 1st AC – B cam
Bryce Platz – 1st AC – C cam
Seth Craven – 2nd AC – A cam
Andy Kennedy – 2nd AC – B cam
Sam Petroc – DIT

Electric Department
Brian “Red” Hickman – Gaffer
Adam Flores – BB Electric
Matt Hall – Electric
Michael Koepke – Electric
Alfredo Rodriguez – Electric
Tomas Magana – Driver

Grip Department
Adama Shambour – Key Grip
Jay Lopez – BB Grip
Richie Warren – Grip
Marissa Castrejon – Grip
Randy Crisco – Grip
Issac Cedano – Grip

Art Department
Brandon Mendez – Production Designer
Duane Russell – Construction Coordinator
Crystal Griego – Art Coordinator
Dean Styers – Art Director
Robb Duncan – Prop Master
Benjamin Minty – Art Lead
Richard Roraback – Set Dresser
James Enrich – Set Dresser
Armando Nunez – Set Dresser
Joshua Ponce – Set Dresser
Alfonso Ariana – Art Driver
Jevon Dismuke – Art PA
Priscilla Medina – Art PA
Tim Madison – FX Operator

VTR and Audio
Rul Yacob – Boom Operator
Ignacio C. Martinez – VTR
Ignacio Martinez – Mixer

Talent
Eileen O’Connell – English Team Member
Thomas Derasp-Verge – French Team Member
Pierce Mayer – Stand-in
Mike Fishbein – Talent Solutions Rep

Grayson Music
Ryan Kondrat – Director
Chris Masson – Engineer
Brian Bernard – Engineer
Kelly McCluskey – Executive Producer
Rich Hamilton – Music Supervisor

Rooster
Paul Proulx – Editor
Jordan Giles – Editor
Mariam Fahmy – French Editor
Melissa Kahn – Executive Producer
Soch Nwakaeze – Assistant Editor
Austin Blackmore – Assistant Editor

The Vanity
Andrew Exworth – Colourist
Jordan Benegbi – Colour Assistant
Brock Cruess – Colour Assistant
Michael Medeiros – Lead VFX Artist
Adam Silcox-Vanwyk – Lead VFX Artist
Sean Cochrane – VFX Artist
Naveen Srivastava – VFX Artist
Scott Olthoff – VFX Artist
Noah Matikainen – VFX Artist
Kalem Cahill – VFX Artist
Andrew Farlow – VFX Artist
Asher DiGiuseppe – VFX Artist
Nicole Labbe – Producer
Stephanie Pennington – Executive Producer