Jimmy John's Brings You 'MILF & Cookies' for Valentine's Day

Which MILF will win the Red Velvet Cookie—and Yung Gravy’s heart?

Ahead of Valentine’s Day, Jimmy John’s spoofs The Bachelor, with the Yung rapper—an avowed fan of mature ladies—facing the roughest romantic decision of his brand-boosting life.

VaynerMedia developed the campaign, dubbed “MILF & Cookies,” with director Nema Vand. As you’ll see in the clip, some of the hopefuls are MILFier than others:

We’re told to tune in later for YG’s selection. That’s just how this cookie crumbles.

Crammed with brown sugar, cocoa and chocolate chips, the treats are available “at participating locations for a limited time, while supplies last.” Sounds a bit like love itself.

“We have the opportunity to increase our menu offerings through innovative menu items that we know will delight our guests,” says Jimmy John’s CMO Darin Dugan. “Partnering with a true brand fan like Yung Gravy in time for Valentine’s Day just felt like the right thing to do. So, forget the box of chocolates—those looking for something sweet need look no further than their favorite sandwich shop.”