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Trivia Crack Makes Everyone So Darn Angry
From the sore winners at GUT
Angry losers are actually winners in GUT Buenos Aires’ amusing work for online game Trivia Crack.
The capital of Canada is Ottawa, not Toronto. Spaghetti was developed in China, not Italy. Chess is considered a sport.
Trivia Crack players answer such questions incorrectly in the film below. Tempers flare, screams of consternation rock the night and tchotchkes get smashed.
Maybe they should learn how to behave in polite society. But whatever.
“Before we became the agency for Trivia Crack, we were players,” GUT CCO and partner Ramiro Rodríguez Gamallo tells Muse. “We knew exactly how it felt to win—but especially the rage of losing. So, I guess the idea was already growing inside us.”
He adds: “But then you take a step back and realize that a trivia game is different from any other online game. When you lose, you always walk away with something: a fun fact, a historical event or the name of a famous painting. Information that can make you look good on a date, at a barbecue with friends, or when meeting your in-laws.”
“That’s how we came up with the concept, a phrase that feels honest to us,” he says. “It shows the game’s worst side, but at the same time, highlighting its best features.”
The work breaks on digital channels this week and across Trivia Crack’s social platforms managed by The 3Hundred agency.
