Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Why Familiar Characters are the Most (Re-)Inventive Tools for Creators and Brands
Great storytelling thrives on the ‘record scratch’ moment
by Mark Grande
Has Super Bowl Advertising Become Over-Optimized?
There's a danger of diluting the shared experience
by Brad Jones
Digital Media's 'Off Era' Is So On
Why not party and date like it's 1999?
by Leslie Richin
Everyone Hates Ads. Except on Super Bowl Sunday
You get what you pay for—and that's a good thing
by Bryant Kohler
Is the Twitter Brand Primed for a Return Flight?
'Operation Bluebird' spreads its wings
by Leslie Richin
That Controversial McDonald's AI Commercial Is a Sign of the Times
'Client and agency did exactly what they are supposed to do'
by John Geletka