Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Gen Z Thinks Your Brand Strategy Is Obsolete. And They're Right
Putting the 'mirror generation' in sharper focus
by Jennifer Murtell
Is the Ad Industry Losing Its Focus on People?
These days, agencies act more like orchestrators of tech and creator access
by Rick Evans
How Zulu Alpha Kilo Uses Satire to Call Out Industry Hype and Sacred Cows
Celebrating the shop's greatest bits
by Zak Mroueh
4 Ways Adland Can Bridge the Mentorship Gap
We need to nurture new talent
by Mandana Mellano
How W+K and Ford Took Street View Off-Road
Putting America’s longest trail online with Google Maps
by Cara Hanson
The Story Behind 'Weird Looking Stools' That Fight Colon Cancer
Inside one of the year's most audacious and artful health campaigns
by Dan Lemaux
Ad Legends Weren't Geniuses in a Vacuum. AI Shouldn't Be, Either
Testing a platform that lets you collab with agency greats of the past
by Jeff Bowerman
Silence: The Growth Leader’s Strategic Superpower
3 ways to make space for deep thought every day
by Klaire Hensley
This Dizzy Dictionary Puts Adland's Quirky Jargon Into Its Proper Context
A dossier for the dazed and damned. It's kind of Halloween-y
by Katie Reid