Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

What if fans drafted brands instead of players?
A campaign's effectiveness starts and ends with the consumer
How to make a lasting impact when it matters most
This challenge requires a special kind of creative mindset and client to succeed
The answer is no. But as creatives, we need to do better
At the intersection of passion, visibility and power, the annual extravaganza reflects who we are
Innovative plays from Twix, Skittles and Newcastle