Musings

Industry thought leaders tackle the latest in creativity—news, trends, and viral buzz. Got a musing? Pitch us at editorial@clioawards.com!

Why Creative Agencies Lost—and What They Must Do to Start Winning Again
Media shops provide scalable lessons
by Craig Elimeliah
Reintroducing an Icon: The Studio Museum in Harlem
A look inside the campaign focused on transformative art and culture
by Cass Cruz
How Tombras Turned a Shattering Suicide Stat Into an Inspiring Story of Survival
Beauty emerges from what's been broken
by Kevin Cabuli
How Coach and the WNBA Rewrote the Luxe Fashion Playbook for Women
Putting sports and style on the same page
by Leland Grossman
Your Comms Team Isn't Your Airbag. It's Your Engine
Meet people where they are, add value, make it travel
by Randa Stephan
Inside the Most Grinchly Campaign of the Season
How Asda and Lucky Generals rolled green for the holidays
by Nick Bird and Lee Smith
This Funny Film Shows What Happens When an AI Voiceover Goes Ridiculously Wrong
'Vince' tells a (more or less) true story, not for the faint of heart
by Lindsay Eady
Why Make 1 Ad When You Can Make 50? Quality Meats Explains Its 'Dumb Idea'
Celebrating Mr. Submarine’s 50th birthday with local celebs, weird costumes, dodgy VFX and more
by Gordy Sang and Brian Siedband
AI's Magic Trick: How Creativity Became the Trojan Horse
The parlor games are over. Now, it's time for something a bit more serious
by David Palmer