Problem and Wiz Khalifa Share the Love, and a Track, for Minority-Owned Cannabis Brands

Wiz Khalifa and acclaimed Compton-based emcee Problem share some sweet smoke and phat beats in “4 the Low,” a compelling blend of sounds and images backing minority-owned cannabis brands.

“4 the Low” refers to the practice of beating a competitor’s price for pot products. The song and film gauge the plight of BIPOC folks struggling to succeed in the industry, or doing time for minor weed infractions.

Cannabiz brands Burb, Cookies, Viola and Xzibit’s Napalm, among others, feature in the three-minute clip. News stories and quotes about discrimination in the legal marijuana business run across a ticker at the bottom of the screen.

Blunt stuff in those lyrics, pun intended. Cuts right to the chase and smokes out the hypocrisy. Sure, it’s a tad uncomfortable to hear. But that’s mostly because some establishment players choose to ignore what’s going on, while many Black entrepreneurs feel the pinch every day.

“We have been imprisoned and shunned for the use and distribution of marijuana,” Problem writes on his social feeds. “It’s a slap in the face to watch these big brands come in and profit with the new legalization, while our people are still locked up. It must change. With Wiz being a God in the cannabis world, I appreciate him taking this opportunity to show love to others in the space.”

“4 the Low” began steaming this week across Amazon, Apple, Audiomack, Spotify and Tidal.

“The truth, the information that’s given during the song, is what makes it unique—highlighting the facts,” Problem says.

“What really resonated with us on this video was the people involved and their authentic ties to the business and culture of cannabis,” adds Burb CEO and creative director Johnny Kaye. “The brands represented are collectively pushing the industry forward.” (Problem’s company, Martin Holdings, recently partnered with Burb to fuel its expansion.)

Turns out Wiz and Problem are neighbors whose friendship and shared love of cannabiz inspired the collaboration.

“I sometimes walk or ride my bike over there,” Problem says. “It was one of those things where me and him were chillin’ and decided to do some music. The next day we said, ‘Fuck it, let’s shoot the video.’ [Director] Mike Marasco pulled up and we made it happen.”

“The idea was to keep the scenes true to life and allow the ticker and the bottom to be the star,” he says.

Feel free to light up and bop along with the full lyrics below: