Karen Baker, Boathouse Founder and President, on the Design Approach to Marketing

#BlackTea Season 4, Episode 12

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I am pleased to welcome Karen Baker, founder and president at Boathouse Group, to the conversation in this episode of #BlackTea.

She knew from the start that ownership was in her destiny. Tune in to find out the tiny age at which she launched Boathouse. Plus, who among us hasn’t learned a thing or two from BET? For Karen, it was where she learned what marketing was all about. Hear how that initial opportunity lit the spark for a lengthy career.

Then, Karen talks through her belief in taking a “design approach” to marketing. (Hint: it happens from the start.) Representation, politics and weaving rugs all enter the chat. Pull up a chair and learn something.

(Note: This episode was recorded and editing prior to the 2024 U.S. General Election.)

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