These Public AI Voice-Bots Will Help You With Recipes

Look what they're cooking up in Finland

In our brave new world, you’ll need a good dinner. So, K-Supermarket in Finland launched digital billboards that let passersby chat with bots for recipe tips.

Developed by United Imaginations, this marks perhaps the first broad public deployment of open-space real-time voice AI.

“Making these screens responsive to simple voice questions is a natural evolution,” UI cofounder and CCO Jyrki Poutanen tells Muse. “It doesn’t add a new layer so much as it makes the existing one more intuitive and useful.”

“For many people, even interacting with a public touchscreen can be a small obstacle, whether for accessibility, hygiene, or simply convenience. So removing that step matters.”

Indeed, DOOH on streets and in stores is nothing new. The twist here is the interactivity, positioning K-Supermarket as a virtual friend available for assistance—not just another brand dispensing a sales pitch.

“They can guide, assist, and help people decide at the exact moment they need it,” Poutanen says. “These are very light, optional interactions. They don’t replace human connection any more than checking a map does.”

“In that sense, it’s less about introducing bots into public space, and more about making everyday environments a little more helpful.”

The mall-based initiative rolls out this week in Helsinki, Lappeenranta and Tampere.

CREDITS

Client: K-Supermarket
Milla Sorsakivi, Chief Marketing Officer
Sanna Helsto, Marketing Director

Creative Team: United Imaginations
Creative Director: Jaakko Hovi
Senior Creative: Nelli Immonen
Creative: Iikko Kuusela
Copywriter: Nelli Pätäri
Designer: Sari Sälemaa
Senior Comms Director: Vilja Vehkaoja
Project Manager: Julia Jämsen
Chief Creative Officer: Jyrki Poutanen
Client director: Ella Komulainen

Tech Team:
Peter Green, Client Director, Sipuli Group
Sampo Pihlaja, Head of Digital, Inuits