Will Fans Love the 'Pre-Nug Agreement' at McDonald's?

Sharing your McNuggets with someone is a big deal. Some might call it love. McDonald’s U.K. wants best friends, people in new relationships and folks looking to rekindle the flame to sign a “Pre-Nug Agreement.”

Basically, the contract requires couples and BFFs to always order McNuggets together and share them equally. (We use the term “require” very loosely.)

A 4-minute documentary from Leo Burnett U.K., directed by Tom Speers and produced by Smuggler, features two best friends, a couple dating for a few months and a married couple in need of some spark.

One man has a difficult time sharing nuggets with his lady—he looks physically uncomfortable. If this isn’t a red flag to split the relationship, I don’t know what is. Another man, who’s a little too eager to sign on the dotted line, is dealt the ultimate betrayal: his girlfriend inked a Pre-Nug with another bloke!

Those interested in raising their game can visit McDonald’s U.K.’s Instagram page to sign a contract validated by a Pre-Nug official in real-time. Plunge-takers will receive “love, McNuggets and prizes.”

There’s even printed versions of the Pre-Nug Agreement on tray-liners in McDonald’s restaurants.

In other McD’s news this week, Lil Yachty revamped the brand’s memorable “Menu Song” from the ’90s, and the restaurant’s ops in Australia revived the iconic “Two All-Beef Patties” jingle.

CREDITS 

CAMPAIGN TITLE: Pre-Nug Agreement
CLIENT: McDonald’s UK
ADVERTISING AGENCY:  Leo Burnett UK
CCO: Mark Elwood
ECD: Andrew Long & James Millers
CREATIVE DIRECTOR: Gareth Butters
CREATIVE: Chanelle Merriam & Joshua Merriam
CREATIVE DIRECTOR OF DESIGN: Dave Allen
SENIOR DESIGNER: Rupert Knowlden
SENIOR DESIGNER: Tomek Drozdowski
SENIOR INTEGRATED DESIGNER: Gurcan Ergur
SENIOR DIGITAL AND MOTION DESIGNER: Pete Rowse
PROJECT DIRECTOR: Siobhan Mulcahy
DEPUTY CSO: Tom Sussman
SOCIAL PLANNING DIRECTOR: Benjamin Obadia
BUSINESS DIRECTOR: Jay Perry
SENIOR ACCOUNT MANAGER: Nicola Kuan
ACCOUNT MANAGER: Jan Nikawala
CHIEF PRODUCTION OFFICER: Emily Marr
AGENCY PRODUCER:  Anna Cartwright

PRODUCTION COMPANY: SMUGGLER
DIRECTOR: Tom Speers
MANAGING DIRECTOR / EP: Lucy Kelly
PRODUCER: Luca Chapman
EDITOR: Adam Spivey @ The Assembly Room
EDIT PRODUCER: Phoebe Armstrong-Beaver @ The Assembly Room
POST-PRODUCTION COMPANY: Black Kite
COLOURIST : Tom Mangham 
VFX & COLOUR PRODUCER: Tamara Mennell 
AUDIO POST-PRODUCTION COMPANY: String & Tins 
SOUND DESIGN:  Adam Smyth
AUDIO PRODUCER:  Alina Miroshnichenko
MUSIC: Audio Network
SOCIAL PRODUCTION COMPANY: Sliced Studio
CONTENT PRODUCTION DIRECTOR: Yiani Andrikidis

McDonald’s Brand Team:
CHIEF MARKETING OFFICER, S.V.P: Michelle Graham-Clare
MARKETING DIRECTOR: Matt Reischauer
HEAD OF MARKETING, FOOD & BEVERAGES: Ben Sherburn
HEAD OF CONSUMER COMMUNICATIONS & PARTNERSHIPS: Louise Page
MARKETING MANAGER: Ana Saffer
BRAND MANAGER: Josie Thompson-Green
CAMPAIGN ASSISTANT: Kara Minnis

Agency Partners
MEDIA: OMD UK
PR: Ready10
CRM: Armadillo