Watch a Face Melt in Twisted Aussie Sunscreen Ad

Equal measures sick and hilarious

A reclusive gamer’s face fries up real good when he emerges to soak up some rays in a gnarly :90 from Australian sunscreen brand Slather.

It’s crazed stuff, with a malevolent sun swaggering through suburbia and gore makeup worthy of a so-bad-it’s-awesome horror flick:

Oh, dude—game over.

Melbourne agency SickDogWolfman is behind the brand, and teamed with directing duo Will & Sej on creative chores.