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Check Out the Fast Delivery From Favor App's Auctioneer
Preacher's got a need for speed
As if pickleball couldn’t get any more awesome—or loathsome, depending on your POV—now you’ve got a fast-talking auctioneer for a doubles partner.
She’s played by actress Mariana Alves, who goes on and on, hyping Texas restaurant delivery app Favor, which just added local grocery options.
Cue the requisite mention of pitchman John Moschitta. He perfected adland’s quick-patter approach and became a cultural phenomenon in the ’80s and ’90s. But he’s not in Favor’s commercials. So let’s move on.
Preacher developed the campaign with Art Class director Ryan Ebner, who puts Alves in living-room and playground scenarios, too.
I’ll order if she shuts up. Deal?
“With so many more delivery possibilities, we needed to create a character who could properly convey such an uptick in inventory—and do so with true Texas flair—while making the list of items compelling,” says Preacher senior copywriter Jacob Neuenswander.
“Enter our fast-talking Texan—inspired by modern-day auctioneers—who loves nothing more than to surprise hungry folks in everyday situations. Now, you have this memorable character rattling on about avocado toast while zipping no-look winners over the net. And that’s just a ton of fun to watch.”
This marks Preacher’s third foray for Favor. All of the work slots into the self-consciously wacky category.
The new stuff’s kind of irritating, yet amusingly memorable. The world’s overrun with delivery-service choices. It’s tough to break through. Auctioneers haven’t been overused in ads, so this just might catch viewers’ fancy.
“One of the biggest surprises was realizing just how fast of a talker Mariana was and making sure our scripts were long enough for her,” Neuenswander tells Muse. “We had these big paragraphs filled with restaurant and grocery items, and it became evident very quickly that she was just going to blow through them. We had to have back up lists to our back up lists.”
He adds: “It was also challenging because most of us weren’t equipped to talk anywhere close to as fast as she could. So there were a lot of serious-but-incredibly-ridiculous comments like: ‘Can we try hubbudahbubbadahbubbadah KUNG PAO CHICKEN!’ or ‘Can we do that run again with more POH on potatoes?'”
Preacher’s no stranger to stylistic silliness. Along with Favor, we’ve seen it in efforts for hard seltzer, fintech and more.
