Espolòn Tequila 'Rides the Rooster' to Deliver a Giant Egg

A freaky skeleton and DJ round out this completely cracked commercial

Great DJs aren’t born, they’re hatched. And so it goes for Espolòn Tequila, which just dropped a bonkers commercial via Venables Bell & Partners.

Brand characters Ramón the Rooster—who’s supersized—and Guadalupe (a skeleton) burst into a private lounge.

The rooster lays a big ‘ol egg—to hell with anatomical accuracy! Of course, a scruffy mixmaster bursts forth, turntable in hand.

Tom Kuntz, a master of oddball advertising, directed via Karen Film and MJZ.

VBP CCO Will McGinness says the approach seeks to “blow up the conventions and cultural artifice of what ‘premium’ is supposed to be.”

Sure, it tries too hard to be self-consciously “out there.” But this one succeeds, packing crazed imagery, twisted energy and hyper-saturated hues to spare.

The F/X-driven :30 feels defiantly weird, packing an indie-film vibe that should lure some eyeballs. It recalls KFC’s bizarre excursions with colossal chickens, without the uncomfortably cultish overtones.

The work breaks this week across TV, digital and social video in the U.S., expanding to Mexico, Canada, Italy and Australia in due course.

Related: Crocs Hatches a Kooky Crocodile as Its First Brand Mascot