Opossums Bedevil a Beleaguered Buyer in Pitch From Realtors

Uncommon demonstrates why you might skip the DIY

Buying a home is an exciting time. But it can also be stressful when first-time buyers take on more work than they can manage. Uncommon New York developed a new strategic platform for The National Association of Realtors—”Right by You”—that explains why they matter via a comedy of errors buyers can avoid.

“Don’t DIY” features a couple searching for a new home. They could get a lender, hire inspectors, fill out piles of paperwork and develop a stress rash—or hire NAR to ease that strain. Which will they prefer?

The next ad shows a woman looking to secure space for a yoga studio. Prospective locations prove too big, too small, too noisy—and opossums come into play. Naturally, the NAR realtor finds a place that juuuust right. 

“Our goal was to showcase the reality of how much work REALTORS®️ do, as well as the true value they provide, with these executions highlighting the comedy of errors that could result if one chooses to go it alone,” says Steve Zaroff, CSO at Uncommon Creative Studio.

Creative mentions NAR’s code of ethics, that places clients’ best interests first, along with protection and guidance that agents provide, even after a purchase has been made. The campaign will run on broadcast, streaming, and radio/audio platforms.