ADP's Hapless Workplace Machines Play It for Laughs

Touting AI solutions, natch

Will machines never learn?

An office vending unit gets summoned to a supervisor’s office for a performance review. Spitting out salty-chrunchies might not be enough to save the clunker’s break-room gig.

Such workplace scenarios unfold in Arnold Worldwide’s latest effort for ADP. The business software provider touts its AI prowess through silly scenes directed by Hungry Man’s Wayne McClammy.

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That copier looks like management material.

“Technology is constantly changing. Even the rhetoric around how much it will change the workplace changes daily,” notes Arnold ECD James Bray. “No wonder it’s getting harder and harder for businesses to know how to react.”

Given that dynamic, ADP seeks to assure corporate America that “its vast workplace data can help employers, employees (and the occasional vending machine) navigate the chaos,” Bray says.

Breaking today, mainly on TV, “Vending Machine” follows last year’s “25th Hour,” which explored similar themes in cheeky fashion.