Erling Haaland Hangs With the Wolves for Beats by Dre

Trekking into the Norwegian woods

You’ll discover such amazing sights in the majestic Norwegian woods these days.

For example: Erling Haaland, training in the great outdoors. Dude’s hanging with wolves, bathing in icy lakes, getting buried up to his neck in snow. You know, typical Erling stuff.

And through it all, the soccer kingpin rocks his Beats by Dre gear.

Real wolves appear in the shoot. One knowingly eyes a Beats Pill speaker. Such a good boy.

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“I tried many methods to keep focused in my training, from meditation to music, and the wide range of Beats by Dre products help me to stay motivated—not only during my intense exercise regimes but just before a big match,” Haaland says in press materials.

Uncommon developed the campaign, which includes a series of striking posters: