Apple Pay Dishes on Simplicity for the Holidays

Go ahead, complete your collection

Can a person ever own too many collectible plates? For ardent hobbyists, the answer, of course, is HELL NO!

Apple Pay illustrates the point in a cute holiday spot:

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She’s not the slightest bit obsessed. And Paul Bunyon’s got his Babe back. Everybody’s happy.

A simple approach amplifying the service’s simplicity, with Chromeo’s funky-smooth “One Track Mind” seemingly made for the storyline.

Apple developed the work in-house. Finch’s Nick Ball, who excels at quirky scenarios, directed.

The work breaks across CTV, Apple’s YouTube channel and digital platforms.