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Epson's Printer Morphs Into a Mischievous Bot—and No Good Can Come From That
Plus a double helping of KFC as we survey campaigns from South Africa, the UAE and Brazil
Here’s our weekly roundup of great work from far and wide, selected by Muse sibling Ads of the World.
Epson, ‘Toner Printer Madness’
Agency: BETC Havas
Office printers have always been a little evil. Epson’s “Toner Printer Madness” makes it official, casting such a machine as an agent of chaos that wreaks havoc while nobody notices. The joke has a point: some 375 million toner cartridges get tossed every year, the brand says. Part of its “Toner Free” push across Latin America, the film nudges businesses toward greener alternatives. Read More
KFC, ‘A Taste of What’s Next’
Agency: TBWA\RAAD
Spotted an original KFC bucket on Facebook Marketplace? It wasn’t a fluke. Ahead of its new MENA platform, “A Taste of What’s Next,” the chain quietly listed its own buckets, neon signs and sauces online, hinting that a chapter was ending. Below, we follow a young man trapped in a gray, rule-bound routine until he breaks free in a burst of color. Out with the old bucket. Read More
KFC, ‘Make Room for More’
Agency: Ogilvy South Africa
Every family has its tensions, and some go unspoken. This KFC clip plays like a local TV drama, full of quiet friction, barely restrained emotion and long, awkward silences. S’dumo Mtshali and Zikhona Sodlaka lead a strong cast. It’s a touching reminder that families come in all shapes and don’t always get along. Yet they can still find their way back together. Read More
