Wero Proves Trash-TV Is the Universal Language

Buzzman spoofs your faves

New reality-TV arrival (lugging suitcase): Yo, bros! I’m Amandjine.

Housemates: Hey!

New arrival: What do you mean, “Hey”? HEY!? Who the f*** do you think you are? Can’t you see you are the idiots of the group? That’s it. I’ve had enough of you. YOU M*****F****** CAN GO F*** YOURSELVES!

New arrival, during exit interview (tears up): It was an amazing experience!

European mobile payment provider Wero celebrates our love of trash-TV in a series of 10-second spoofs developed with Buzzman.

The upshot: “10 seconds is not enough for a reality-TV show. But it’s enough to receive money with Wero.”

Rom-coms get the funny business, too, along with cooking, car and talent shows plus home-staging series and more:

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“We zeroed in on the 18-35 demographic, crafting a playful parody of their favorite content,” Buzzman creatives Thibault Picot and Yvonnick Le Bruchec tell Muse. “This led to the creation of nine films, each inspired by a range of diverse genres.” Working closely with our media agency, we strategically targeted users based on their preferences, ensuring each film reached the right audience.”

The goofy “Looking Out for a Wero” sendup on the soundtrack adds to the fun. Jim Steinman always wins!

“We aimed to stay as authentic as possible to the style of these shows down to the lighting, editing, camera choices, and, most importantly, the casting,” say Picot and Le Bruchec “This approach led to some unexpected surprises.”

For example, “The young woman we cast for the reality-TV segment wasn’t a professional actress, but she was perfect for the role: bold delivery and a natural flair for drama. We let her improvise, and she gave us everything we could have hoped for and more. She pushed boundaries so far that by the last take, she was throwing insults at the entire crew,” they recall.

“Ultimately, we kept some of those moments in the final cut. The shoot was a lively mix of fun and chaos, with plenty of drama, including accidentally breaking things on set on the home makeover show.”

Yes, TV sendups are staples of adland—all too familiar. But these deliver laughs and a clear (sometimes LOUD!) brand message in super-sharable bites.

Birth’s Hugues de la Brosse directs with visual punch and abundant absurdity. More SNL mock-commercials (and skits of all kinds) should be this good.

The work launches this week, initially across France and Germany, with more regions to follow.