For Ugg, Post Malone Leads a Horse to Water

From the cowpokes at AKQA

UGG and Post Malone visit the not-so-Wild West in a cute spot from AKQA.

On the streets of a desolate frontier town, Post’s horse, Jasper, refuses to cross a puddle of water.

Malone proves most insistent…

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…but the beast seems unimpressed. Maybe PM should try offering backstage passes.

There’s not much to it. But Malone co-starring with a horse rates a few words any day. It’s certainly charming, and props to the artist for rocking a postmodern Warren Oates vibe.

“I’ve been a UGG fan since high school and feel so good wearing the boots. I even had a custom camo pair made for me last year,” says Malone. “Being comfortable to express myself has always been at my core, and that’s why this is such a killer partnership.”

His long-time creative crew—producer/director Ramez “Mezzy” Silyan, stylist Catherine Hahn and photographer Adam DeGross—contributed to the campaign.

“One of our creative directors, Irwin Matutina, had a vision of Post Malone riding on a horse as a central visual in the film,” AKQA CCO She Hung tells Muse.

“Mezzy thought it would be fun to give the spot the feel of a Spaghetti Western, but with a modern twist,” Hung recalls. “We shot at the famous Marathon Alley in Nashville and were able to capture everything in one day.”

At least one more ad with Postie is on tap.