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How Pandora and SiriusXM Adjusted to Covid-Era Listening Habits
Denise Karkos, CMO of both brands, navigates a pair of very different journeys
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Sister brands Pandora and SiriusXM were impacted very differently by the Covid-19 pandemic. The former enjoyed a surge in at-home streaming listeners, while the latter had to deal with fewer people tuning in on their commutes to and from work. In this episode of On Brand, the CMO of both brands, Denise Karkos, tells us how she and her team adjusted to these new consumer listening habits—and we look at a couple of campaigns that came out of those pivots.
Timestamps:
1:28 – How WFH has been going for Denise and her team.
4:41 – How audio consumption has changed during Covid, both in satellite radio and streaming.
6:00 – A look at Pandora’s “Uninterrupted” campaign around the NBA.
9:25 – Inside Pandora’s “Discover the Great Indoors” work during Covid.
11:05 – How Denise juggles the SiriusXM and Pandora jobs, and what SiriusXM has been doing throughout the pandemic.
14:43 – Where both brands are heading next.
Every Thursday at 4 p.m., Clio president Nicole Purcell and I chat with top brand marketers—most of whom are still working from home—about the value of creativity, what they want from their agency and solution partners, how they’re shepherding their brands through Covid and beyond, and more. See all the On Brand episodes here.
If you’re a brand marketer who’d like to take part in the series, please get in touch.
