Planters Lovingly 'Roasts' Dad in This Father's Day Rap

Who mows the grass in a crisscross pattern, and drinks out of cups you can see from Saturn?

Who reads biographies of every single POTUS? Who’s revealing bike shorts put the neighborhood on notice?

Who hangs out next to the couch—his favorite spot in the room—and sneezes real loud like a sonic boom?

It’s Dad, of course, and Planters salutes Father’s Day with Black-ish star Anthony Anderson busting rhymes in this super-silly rap video:

Don’t “shake it” too hard, fellas, you’ll throw out your backs!

You can thank/blame VaynerMedia for that musical “shellebration.” (Planters likes to drop such puns in press releases. It needs to stop.)

“I’ve fully embraced my dad-ism of grilling outside in my grill master apron, rain or shine,” Anderson says. “This Father’s Day, I’m looking forward to celebrating with a cookout surrounded by my family, and you can bet my grill master apron will be on full display!”

The Kraft Heinz brand launched a #NutsForDad contest, too, with 10 prizes of $10,000 awarded for the best videos about Dad’s quirks.

Who knows best ’cause he’s hella wise, and never sleeps—he’s just resting his eyes?

It ain’t Mom!

CREDITS

AGENCY: VaynerMedia 
Rob Lenois Chief Creative Officer 
Nick Miaritis EVP
Mike Pierantozzi Executive Creative Director 
Jackie Blaze Creative Director 
Katherine O’Brien Creative Director 
Johnny Dantonio  Creative Director 
Chelsea Furlong Associate Creative Director
Jes Vallee Associate Creative Director
Jamie Shim Associate Creative Director
Evan Elberson Associate Creative Director
Jaymie Lipman Director of Business Affairs 
Katherine Penland Agency Producer
Jodi Coppernoll  Senior Vice President, Strategy
Ryan Martin VP, Group Account Director
Morgan Mills Senior Account Executive 
Hannah Welch Senior Project Manager

CLIENT: Kraft Heinz 
Rafik Lawendy Marketing Director, Snacks and Desserts
Patrick Horbas Associate Director Category Marketing

EDITORIAL: VaynerProductions 
Executive Producer: Laura Shea
Senior Producer: Dan Veet
Senior Editor: Jeremiah Shuffs
Assistant Editor: Haley Insley
Assistant Editor: Ananda Ferrari-Ossanai

ANIMATION: Buck 
Executive Producer: Nick Carmen 
GCD Thomas Schmid
Creative Director Andy Lyon
Art Director Cecillia Change Lee
Producer Rebecca Park
Production Coordinator Carlos Silva 
CG Supervisor  Bill Dorais
CG Lead  Chris Ribar 
3D Animation Lead John Karian
3D Animation Ida Zhu
3D Animation Scott Kennall
CG Artist Ylli Orana
CG Artist Kat Smith
2D Animation Juan Ric Hernandez 

MUSIC & AUDIO: Beacon Street Studios  
Composer: Andrew Feltenstein 
Composer: John Nau
Executive Producer: Leslie Dilullo 
Audio Engineer: Rommel Molina
Audio Producer:  Lindsey Lerman

PR AGENCY: ICF Next 

MEDIA AGENCY: PUB57 

LIVE ACTION: TOOL OF NORTH AMERICA 
Director: Adriana Robles 
Managing Director: Nancy Hacohen
Executive Producer: Rob Sexton
Line Producer:  Kelly Christensen