Inside Zillow's More Evocative, Holistic View of Real Estate

After 14 years at Starbucks, Aimee Johnson came to Zillow in 2018 intrigued by leadership’s plans for a broader view of real estate and how the company might marry more emotional messaging with deeper end-to-end services—delivering the kind of rich customer experiences she specialized in. In our latest episode of On Brand, Aimee explains Zillow’s current trajectory in greater detail, including its new ads from FIG. She also explains why working in marketing is a great way to use your whole brain, and how empathy became a critical component of management during Covid.