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Canal+ 'The Bear.' The French Ad That Conquered the World
This week on Tagline, we look at BETC's 2011 comic masterpiece for the pay-TV network
Tagline is our podcast about the making of great ads. Listen to Season 2, Episode 7 above.
It was one of the great comic triumphs from the golden age of viral commercials: “The Bear” by the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising a decade later.
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Watch “The Bear” below.
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