Kraft's Buffalo Dressing Comes in a Lip-Balm Container Now

It’s so easy to accessorize with your favorite spicy condiments these days. First, there was a fancy hot sauce necklace. And now comes a spiffy lip balm-shaped container from Kraft that holds the brand’s mayo buffalo dressing. Great for sandwiches, fries and dry lips! (Or for drying out your lips, probably.)

Folks can score a reusable balm tube, a bottle of dressing and a spout to easily transfer the sauce. Here’s a pair of how-to videos, demonstrating how to load the tube and apply sauce to food:

Ads are running throughout social media on Instagram and TikTok.

“The Buffalo Balm Kit was inspired by the thousands of people who proudly profess to carrying buffalo sauce in their bags,” a Kraft rep tells Muse. “Through research, we found that 69 percent of people already carry a lip balm tube in their bags, so we thought, ‘What better way to provide mayo freaks a way to get their fix of flavor anytime, anywhere?’ It packs easily, flavors quickly and stands out unapologetically.”

CREDITS

Agency: Zeno Group
Executive Creative Director: Jeremy Bersano
VP Creative Director: Amy Garswith
Creative Director: Brett Williams
VP Executive Producer: Rob Gilcrest
VP Project Management: Jillian Mascio
Head of Integrated Communications: Missy Maher
Senior Vice President: Jamie Dammrich
Vice President, Digital + Paid: Mary Schremser
Senior Copywriter: Daina Kiela
Senior Art Director: Rachelle Pucillo
Senior Account Supervisor: Bri Shanley
Account Supervisor, Influencer Marketing: Mark Nava
Senior Account Executive: Morgan Miller
Account Executive: Nicolette Stern
Assistant Account Executive: Lulu Sais

Client: Kraft Heinz
Head of Brand Communications, North America: Megan Lang
Director of External Communications & PR, North American Brands: Jenna Thornton
Manager, North America Brand PR & Media Relations: Alexandra Lieberman
Brand Manager: Frances Sabatier

Production Company: Quriosity Productions Director: Michael Maes
Executive Producer: Alicia Maes
Executive Producer: Qadree Holmes Senior Producer: Margie Ayala

Producer: Kate Hamamoto
Production Coordinator: Tia Marie
Director of Photography: Randall Brown
Lighting Technician: Guy Moeller
Key Grip: Geoffrey Fingerhut
Set Decorator: Sena Rosenberg
Food Stylist: Cindy Melin
Food Stylist Assistant: Marena Upton
Hair and Makeup Artist: Tricia Grennan
Production Assistant: Chelsea Houlf
Production Assistant: Layne Boyce