Wondrous Work From Sweden, Portugal, Taiwan and India

Each week, Muse sibling Ads of the World curates a selection of breakthrough ads from far and wide.

BPD, ‘The Bank of Ideas’

Banco Popular Dominicano, the premier bank in the Dominican Republic, in collaboration with Pagés BBDO, has launched a 60th-anniversary campaign. The film follows a group of kids who stumble upon a magic lantern that reveals a better world.

Checkers, ‘Leap-Year Braai’

Checkers South Africa introduces Prof. Will Bry, PhB—authority on all things braai. Because no matter the circumstances, tasty smoked meats are the solution.

Svenska Spel, ‘Keep Life Dreamy’

Classic rock staple “Dreamer” from Supertramp fuels this hopeful message from Nord DDB on behalf of Swedish state-owned lottery Svenska Spel.

Betclic, ‘Surfing Through the Odds’

Betclic, Soma Surf and Shutterstock join forces to address the underrepresentation of black girls in commercial surfing image archives. Ana-Filipa Domingues directed an acclaimed documentary as part of the push.

Taiwan Ministry of Health, ‘Hear My Last Wish’

Publicis Groupe and the Taiwan Ministry of Health and Welfare recently launched a platform that allows potential organ donors to express their heartfelt wishes to loved ones.

Haris&Co., ‘Burst the Lie’

Timed to International Women’s Day, Haris&Co. urges us to embrace true empowerment and honor individuality. Let her soar freely, unburdened by outdated customs.