Everyone Flirts With Gary When He Orders From Grubhub+

It's as silly as it sounds

“That’s a big bag, Gary. I think I can help you with that,” coos the cougar next door, wielding a phallic garden hose for all she’s worth. Plus, a workman brandishes a suggestive chainsaw, a sewer tech makes kissy faces and a letter carrier seems way too interested.

They’re all after our hero’s Grubhub+ order in this self-consciously silly :30 backing the brand’s “Gold Days” savings event:

Gary’s one lucky dude. Maybe he should move.

“We opted to use street casting to find real, quirky, super specific characters for our gold diggers that jump off the screen and somehow feel more relatable,” says Drew Burton, creative director at Anomaly, which developed the campaign. “On set, we had a ton of fun leaning into their unique vibes and charm.”

It’s tough to do anything truly new with loyalty programs. So props to the agency and director Zach Tavel for going with full-on foolishness that just might cut through.