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2 Minutes With … Tim Jones, ECD of Klick Health EMEA
On 'Most Beautiful Sound' and more
Tim has led creative departments in South Africa, Europe, New York, and, most recently, in the U.K. as ECD of Klick Health EMEA.
We spent two minutes with Tim to learn more about his background, his creative inspirations and recent work he’s admired.
Tim, tell us …
Where you grew up, and where you live now.
I grew up in Gqeberha (Nelson Mandela Bay) in South Africa, and now I live in the North West of England.
How you first got interested in health.
I worked on a direct mail campaign for Africa Health Placements, a charity in South Africa that helped to place international doctors in rural hospitals, and it changed my entire outlook. I saw how creativity and innovation could have a real impact on people’s lives.
One of your favorite projects you’ve ever worked on.
“Most Beautiful Sound” was one of the most difficult and rewarding projects I’ve ever worked on, both personally and professionally. Huge shoutout to my team who hustled relentlessly to make it a reality.
A recent project you’re proud of.
“American Cancer Story” is a special film for me. After seeing the terrifying CDC stats about gun violence being the leading cause of death for children in America, I knew we needed to bring it to life in an emotive way. We wrote the script with Change the Ref, the gun violence awareness organization founded by Manuel and Patricia Oliver, parents of Joaquin Oliver. We worked with Hollywood director José Padilha (Narcos, Robocop) and Maroon 5’s James Valentine. Special props to Douglas Costa at Taking Over Films N.Y., Rich Levy and Bernardo Romero for being the best partners.
One thing about how health is evolving that you’re excited about.
AI.
Someone else’s work, in health or beyond, that you admired lately.
I wish I had done the WoMen’s Football campaign. It’s simply brilliant.
A book, movie, TV show, or podcast you recently found inspiring.
The zen-like cinematography of Perfect Days, the movie by Wim Wenders, and the unique art direction of The Zone Of Interest by Jonathan Glazer.
A visual artist or band/musician you admire.
I’m always inspired by my good friend Pola Maneli. He’s an incredibly talented illustrator and artist.
Your favorite fictional character.
Uzumaki Naruto from the Naruto manga series, created by Masashi Kishimoto. I grew up reading this manga and watching the anime. The style of the illustration and the overall story were so mesmerizing. I related to Naruto’s character in such a profound way.
Someone worth following on social media.
Your main strength as a marketer/creative.
Stupidity.
Your biggest weakness.
Caring too much.
Something people would find surprising about you.
I love plants.
What you’d be doing if you weren’t in health.
Writer/director in the film industry.
2 Minutes With is our regular interview series where we chat with creatives about their backgrounds, creative inspirations, work they admire and more. For more about 2 Minutes With, or to be considered for the series, please get in touch.
